Dr. Chailan is a Professor and Programme Director at EM Strasbourg Business School. EM Strasbourg is the fast-developing business school of the University of Strasbourg, ranked amongst the 100 best universities worldwide.
Claude has a great amount of international experience, having lived, studied and worked in many different countries all along his professional life. He has taught at various institutes around the world, including SWUFE in Chengdu, ESAN in Lima, ESA in Beirut, CFVG in Hanoï, and Aalto EE in Taïwan and has consulted for a number of national and international companies including: L’Oréal, Virbac, Leclerc, Extrême and Al Marsa.
Dr Chailan’s research focuses on the links between marketing and strategy in the fields of Luxury Goods and Services Management, Brand Management, Brand Strategy, Business Models and, International Business.
Claude’s work has been widely published in leading academic journals including: The Journal of Marketing Management, The Journal of Product and Brand Management, Euromed Journal of Business, The International Journal of Trade and Global Markets, The Journal of Competitiveness and Strategy and Critical Perspectives on International Business to name a few.
Prior to joining the academia, Dr. Chailan held high-level positions in international management from 1985 to 2000, including senior positions at Dannon, Sara Lee and L’Oréal. He was actively involved in the development of international brands in several countries, as COO or CEO of these international companies’ local subsidiaries.
Dr Chailan received his Master’s degree from ESSEC Business School in Paris and his diploma in Political Sciences from IEP – Aix-en-Provence. He also holds a PhD. in Management from the University of Nice Sophia-Antipolis, France.